Telefonica to Offer Exclusive Pinterest App for Spanish Android Users
Published on: 6th Feb 2014
Movistar customers in Spain are to have exclusive access through Android devices to the Pinterest widget one of the world's most popular social networks.
The widget's personalised user experience will show the new users the most popular "pins" and a feed with personal preferences and instant notifications for registered users.
The standard version of Pinterest for Android is one of the highest rated applications by users on Google Play, with a rating of 4.7 out of 5, and this new widget, available exclusively to Movistar mobile customers, is based on the popular application.
"Our exclusive widget on Android devices makes it easier for Movistar customers to pin their favourite items quickly and from any location. In fact, more than 75% of Pinterest users access and post content from their mobile devices, making it the preferred way to find and share content," said Gene Alston, head of business development, Pinterest.
The launch is the result of the global agreement signed last October between Telefónica Digital and Pinterest. The Pinterest Android Widget will be will be exclusively available for immediate download onto the Android devices of Movistar customers in Spain. Today, the Pinterest widget is already available to Android users in the UK and Brazil.