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Mobile Devices Driving Traffic to BBC Sport Website

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The UK's BBC says that it saw record mobile web traffic to its sports website during last month, with 3.3 million unique UK visitors on Saturday 1st February.

Handheld devices proved the most popular way of following the action, as mobile and tablets accounted for a combined 68% of total coverage compared to 32% for PCs.

Two record weeks of traffic in the UK - there were a record 18.8m unique browsers in the week commencing 20 Jan, which was then surpassed the following week (w/c 27 Jan) with 19.7m.

Transfer deadline day

In the UK, total traffic during the hugely popular football transfer deadline day on Friday 31 January reached 6m unique UK browsers, an increase of 11% compared to the same day last year. The shift toward handheld devices continued with mobile traffic growing by 35% to 2.3m unique browsers and tablets growing by 67% to 1m unique browsers over the same period.

The data shows how audiences switched devices throughout the day to follow the latest news and gossip wherever they were, with PC usage peaking between 12noon-1pm as people caught up with developments on their lunch break, before handheld devices took over in the afternoon and evening, peaking between 10pm-11pm.

Chris Condron, Head of Sport Product, BBC Future Media, said: "It's always a great start to the year with the football transfer window and busy fixture list, followed by the RBS Six Nations, and this year we've got the Winter Olympics to look forward to as well. We want to make sure that audiences can access BBC Sport's world class coverage wherever they are, on any device, and it's great to see from these impressive stats that they're doing just that."

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Tags: bbc  mobile web  UK