Samsung to Open 15 Branded Retail Stores in the UK
Published on: 4th Feb 2014
By: Ian Mansfield
The UK mobile phone retailer Phones 4U has announced an expansion of its existing agreement with Samsung to run a number of Samsung branded retail stores.
At least 15 stores will be managed by the phone retailer on behalf of the South Korean firm.
Scott Hooton, Chief Marketing Officer, Phones 4u, says, "Together, Phones 4u and Samsung offer amazing customer experiences that bring the latest mobile technology to life. The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship."
Phones 4u staff currently manage the flagship Samsung store in Westfield Stratford, where Phones 4u personnel sell Samsung phones alongside a broad range of Samsung products. Phones 4u also ran pop-up stores for Samsung as part of the latter's official Olympics sponsorship in 2012.
The news comes just after rival phone retailer, Carphone Warehouse announced a deal to manage 60 Samsung branded stores across Europe.