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Fujitsu to Merge its Mobile Phone and Smartphone Divisions

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Fujitsu has announced plans to merge its two separate mobile phones and smartphones divisions into one single company.

Fujitsu said that the merger of the two divisions aims to increase productivity and create a flexible production facility agile enough to withstand volume fluctuations.

In a statement, the company said that as the border between smartphones and PCs blurs, it believes that it is important to shift away from handset manufacturing that relies on conventional mass production. It is necessary to apply a quick and flexible approach that breaks the current mold of what a smartphone is and meets the needs of customers.

Together with implementation of a more efficient approach to product development, Fujitsu aims to double productivity from current levels.

Mobile phone handset repair operations will continue to be run from the current Yashiro and Nasu locations, in the interests of ensuring quick service over the coverage area.

The company expects to take a financial hit from the costs of the restructuring, but is not currently able to say how much that will be.

The new structure should be in place by April.

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Tags: fujitsu  Japan