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InMobi Adds Support for Native Advertising on Mobile Apps

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The mobile advertising agency, InMobi has launched support for what are commonly called Native Adverts, although they used to be better known as "advertorials".

These are essentially adverts that look like news articles or content, but are marked with a note that it's an advert and not editorial content.

InMobi said that its Native Ads platform can customize ads to suit the look and feel of app developers products down to the last pixel.

Advertisers with diverse goals whether app promotions, brand awareness, or even retail can participate in this fluid ecosystem without worrying about how their brand is presented in front of consumers.

The ad agency said that it is now looking for developers to work on the platform and is hoping advertisers will increasingly ask for native interactions.

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Tags: mobile advertising