Verizon Wireless Demonstrating LTE Video Multicast During the Super Bowl
Published on: 29th Jan 2014
USA based Verizon Wireless is showcasing its LTE Multicast technology during Super Bowl week at a "Power House" demonstration centre in New York City.
Visitors to the Power House can experience what the technology offers, including multiple video feeds, data and other information, all over the LTE network. Verizon also plans to show the headline sporting fixture between the Denver Broncos and Seattle Seahawks to an invited audience over LTE Multicast.
LTE Multicast allows for content to be delivered to multiple devices through a select cell site or a cluster of cell sites. For example, sports leagues could provide additional or exclusive content to their fans who attend live events, enriching their experience at a venue. It could also allow municipal governments to reach its citizens in a specific geographic area with messages and information that's important to them.
Based on evolved Multimedia Broadcast Multicast Service (eMBMS) standards, LTE Multicast efficiently uses spectrum resources as its design allows the same copy of content to be sent to multiple users instead of sending multiple copies of the same content to multiple users.
Verizon Wireless said that it is working with a number of companies to the demonstration.
One of Verizon Wireless key network partners, Alcatel-Lucent, has supplied the underlying LTE network equipment for the demonstration, which is being shown on specially eMBMS-enabled Galaxy Note 3 devices from Samsung.
Qualcomm provided the middleware that enables the multicast content to be received by these devices. Sequans has also provided silicon (or chipsets) combined with Expway middleware that enables the Multicast content to play on the devices. Encoders from Thomson round out the partner set.