British Weather App Gets 5 Million Downloads
Published on: 29th Jan 2014
The stereotype of the British obsession with the weather has been supported by figures from the BBC which says that its smartphone weather app has now been downloaded over 5 million times.
The BBC Weather app, available on Android, iOS and Amazon devices, reached five million downloads within eight months of launch. This comes just after BBC Weather celebrated the 60th anniversary of its first ever TV forecast on 11 January 2014.
Available on mobile and tablet, the BBC Weather app downloads so far are roughly equally split between iOS and Android devices and on average on a weekly basis, 60 percent of usage of the app is on mobiles versus 40 percent via tablets.
Liz Howell, Head of BBC Weather, said: "Interestingly, we've seen that mobile users are most likely to check the weather at 7am on Friday mornings, whilst the most popular time for our tablet users is about 10pm on Thursday nights."