Samsung to Open 60 Retail Stores Across Europe
Published on: 29th Jan 2014
By: Ian Mansfield
Samsung is to open at least 60 of its own branded retail stores across Europe after it signed a deal for the Carphone Warehouse Group to operate them. The agreement follows the opening last year of three stand alone stores in Spain also operated by Carphone Warehouse.
The new stores will be rolled out in the next three months across seven European markets: UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands. The stores will have a premium look and feel and will sell Samsung mobile communications products across Samsung's full range of mobiles, tablets, laptops and wearables.
Carphone Warehouse said that there is potential to expand the relationship going forward, with it acting as Samsung's preferred partner across Europe and operating the majority of dedicated Samsung stores.
Andrew Harrison, Chief Executive Officer of Carphone Warehouse said: "We are delighted to have been chosen as Samsung's preferred European partner for their store roll-out. Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."