EE Launches Low-Cost Advertising Campagn
Published on: 28th Jan 2014
Note -- this news article is more than a year old.
The UK based mobile network operator EE has launched a new marketing campaign focusing on low cost offers for consumers.
The new campaign, entitled 'No Brainer', will highlight a range of mobile and home broadband packages focusing on new offers.
The creative has been designed around a series of some of what the company claims are the UK's best mobile and broadband deals.. A new eye-catching character in EE's signature yellow will be used across all of the new ads to draw attention to the hero deals.
The multi-million pound campaign forms part of EE's brand focus for 2014 and will feature across press, OOH, digital and radio from today.
Spencer McHugh, Director of Brand for EE,said: 'EE's 4G and broadband offering has evolved rapidly since launch to provide fantastic, market-leading deals which offer something for everyone. Our new 'No Brainer' creative platform allows us to highlight these compelling offers in a direct, eye-catching format, and will support the wider marketing activity we have planned for this year."