Majority of USA Smartphone Users Share Their Location Through An App

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There is a growing acceptance and use of location sharing apps with more than 60% of smartphone users reporting that they use at least one location sharing app on their smartphone and 36% say they use two or more.

Just over 40% of adults say they are more willing to share their location today versus five years ago.

Both teens and adults overwhelmingly cite safety as the primary reason they are willing to share their location through an app. Yet that feeling of safety is tied to sharing one's location with family members more so than friends. 87% of teens and 73% of adults say they feel safer knowing that their family is aware of their location through an app while only 39% of teens and 42% of adults say they feel safer knowing that friends are aware of their location.

Interestingly, given the number of location sharing apps built to promote socialization with friends and places, only 46% of adults and 47% of teens say they feel more connected to others when they share their location through a location sharing app.

"As our user base has exploded to more than 20 million families, we were curious to learn more about the habits and motivations for location sharing," said Chris Hulls, co-founder and CEO of Life360. "It's particularly interesting to see that safety is the primary reason driving the use of location sharing apps, and that location sharing with family trumps sharing with friends."

Methodology

Conducted by VeraQuest, Inc., the survey sampled 1,950 online general population respondents aged 18+ and 250 teens within the United States between June 27 and June 30, 2013.

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Tags: lbs  mobile app,location based services  USA 

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