Samsung to Put is Products into Illycaffe Stores
Published on: 20th Jan 2014
Samsung has announced a partnership with a coffee chain illycaffe that will see its electronics promoted within the coffee shops while the coffee chain will set up bars within Samsung stores.
The illycaffe store on London's Regent Street is the first example of this partnership.
The first phase of this long term partnership includes the Regent Street illycaffe opening with more locations, including on-site at Samsung stores, by the end of 2014 - these stores will be marked as "digitalized by Samsung".
Samsung will provide illycaffe with a selection of Galaxy mobile devices, including tablets and other smart devices, and digital solutions, including a mobile application and additional innovative solutions, specifically developed for illycaffe products and illycaffe stores. Samsung will also provide on-site "Samsung Angels" to show off the products.