AT&T Testing Location Based Services in Airports
Published on: 16th Jan 2014
AT T and the travel technology company Sabre say that they are to jointly explore solutions which could usher in a more personalized travel service for travelers.
The two companies are developing and testing solutions that take advantage of AT&T's newly enhanced Location Information Services (LIS) - Hybrid, which allows developers to build geo-aware mobile applications. They are exploring how device-based location information services can help airlines, airport retailers, and other travel-related companies deliver intelligent, predictive and personalized services throughout a traveler's journey.
AT&T LIS Hybrid has the ability to define custom geo-fences (a virtual perimeter within a geographic area) in any shape or size, both indoors and out, using cellular, GPS and Wi-Fi information shared by the user from their device. Knowing when a traveler enters or leaves a pre-defined geo-fence would allow travel suppliers to provide personalized services and relevant offers based on the traveler's real-time location.
"By applying cutting edge technologies, coupled with data analytics and better intelligence, we can give travelers the personalized experience they have come to expect in today's connected world," said Sarah Kennedy, director, Sabre Labs, the technology incubator and research lab at Sabre.
Imagine an app that can alert airline staff when a high-status passenger is still clearing security when her flight is due to depart; or that notifies travelers of special promotions as they approach an airport bookstore; or warns a passenger if he is in the wrong terminal for his connecting flight. The two companies are exploring technology that could underpin these types of apps across almost all types of smartphones, tablets and operating systems. Any services developed as part of the trial will meet location services best practices guidelines when it comes to customer privacy including customer opt-in.
Phase one of the pilot project between Sabre and AT&T is expected to be completed during the first half of 2014.