Mobile Commerce Drives UK Online Sales to Record High
Published on: 16th Jan 2014
The UK's online retail sales exceeded expectations in December with the IMRG Capgemini e Retail Sales Index recording 18% year on year growth as a result of British shoppers spending £11 billion online.
Much of this success can be attributed to the growing influence of mobile-retail in 2013, with sales via mobile devices (smartphones and tablets) increasing 138% on 2012. As with the wider e-retail sector, a strong year for m-retail was topped by a very strong performance during December, with 27% of all online sales coming from a mobile device, equating to £3 billion. This is twice as much spent during the same time the year before.
According to the Index, 82% of mobile sales came from tablet devices. However, smartphones saw sales increase 186% in 2013, compared to an equally impressive 131% via tablet devices.
This strong performance in December was recorded across the Index and not limited to just one particular sector. Clothing and electrical goods recorded particularly solid results, with a year-on-year increase of 17% in clothing and 18% in electricals, fuelled by the popularity of new budget tablet devices, iPhone models and gaming platforms.
Click and Collect's influence on sector performance
The increase in m-commerce has been supported by the growth of services such as click/reserve and collect, which have taken a prominent role in the shopping cycle. According to the Index, purchasing/reserving online and collecting in store, now accounts for 25% of multichannel retailers' sales. Multi-channel retailers, those with both an online and high-street presence, recorded a month-on-month growth of 16% in December.
Tina Spooner, Chief Information Officer at IMRG said: "With online shopping having become part of our everyday lives, the growth levels we are seeing in the e-retail market won't be slowing down any time soon. We predict that the UK online retail market will achieve 17% year-on-year growth during 2014 and we also expect the £100 billion threshold will be broken, with a staggering £107 billion predicted to be spent online in the UK alone this year."