SMS Volumes Decline in the UK for the First Time
Published on: 13th Jan 2014
Test messaging volumes in the UK have declined for the first time in their history as OTT and IM apps displace the venerable SMS format.
Citing a report by Deloitte, The Guardian newspaper reported that the number of text messages sent in the UK last year fell by 7 billion to 145 billion messages, and is expected to fall again this year to 140 billion.
The head of telecoms research at Deloitte, Paul Lee, told The Guardian: "This is the first decline in texting in the UK since texting was invented. We have reached a tipping point."
It is far too early to start calling time on a messaging platform that is still sending 140 billion messages, although companies will be preparing for a date when the SMS is no longer a default option for many people when sending a short message.
The report estimates that around 160 billion messages will be sent this year though mobile apps and OTT services, but that is skewed by a dominance of the service by the young.
Even though older people are increasingly buying smartphones, most stick to the trusted SMS for when they want to use such a service.
On the web: The Guardian