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CES: Beds at a Gadget Show?

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Among a sea of connected cars, phone accessories, loudspeakers, laptops, cameras and gadgets of all shapes and sizes, mattresses might seem to be an odd fit at International CES in Las Vegas this year.

Yet, the mattresses are here. The Serta Mattress Company is smack dab in the middle of the South Hall at the Las Vegas Convention Center. Sleep Number is exhibiting at CES for the first time this year and is offering "sleep tips" during the gigantic technology trade show from its Twitter account.

With its smart bed, Sleep Number added fuel to one of the leading themes of the annual consumer electronics industry event: the Internet of Things. The company introduced a dual-sided bed that tracks sleep patterns, heart rate and breathing, and also responds to voice commands.

At the Serta booth, the floor was filled with the company's iComfort system, which it was billing as "the ultimate customizable bedroom experience," an adjustable base with "innovative technology and customizable features." This is the third year that Serta has been at the show according to a representative, who also mentioned a growing trend where electronics retailers such as Texas-based Conn's Home Plus are starting to sell mattresses alongside TV's and other electronics.

Aside from the technology connection, the floor models in the Serta booth offered a welcome respite for sore feet and many show attendees were seen resting and relaxing bedside.

Photo credit: Intel

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