T-Mobile USA Joins AT&T in Offering Cash to Switching Customers
Published on: 9th Jan 2014
T Mobile USA has confirmed a widely leaked plan to encourage customers to switch from the other three big networks to its service.
The company will pay the early termination fees for any customer wanting to break their contract with AT&T, Sprint or Verizon. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line.
The move was preempted by AT&T last week, who offered a similar deal to T-Mobile customers switching to its network.
"We're giving families a 'Get Out of Jail Free Card,' said John Legere, president and chief executive officer of T-Mobile. He added that Nielsen research suggests up to 40 percent of families hold back from switching because of high early termination fees (ETFs).
With immediate effect, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile store and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device from T-Mobile.
After customers get the final bill from their old carrier (showing their early termination fees), they either send it to T-Mobile, who then sends an additional payment equal to those fees, up to $350 per line.
T-Mobile is also making it easier for its existing customers to migrate to Simple Choice plans as well without incurring any migration fees. To qualify for this option a current customer under contract trades in their current device and purchases a new T-Mobile device and switches to Simple Choice. In addition to waiving the migration fee, T-Mobile will also eliminate the existing annual service contract for that customer's line.
In related news, the company also revealed the continued rapid expansion of its LTE network to reach 209 million people, with 43 of the top 50 markets now served by 10+10 MHz LTE.