EE Signs Up 2 Millionth LTE Customer in the UK
Published on: 7th Jan 2014
UK based mobile network EE says that its LTE customer base has exceeded the 2 million mark double its initial target of signing up a million customers by the end of last month.
The company launched its 4G service in October 2012 and coverage will exceed 70% of the UK population by the end of this month. A network upgrade offering average speeds of 24-30Mbps now available in 20 cities across the UK.
Olaf Swantee, CEO, EE, says: "We continue to have particular success converting our existing base to 4G, with approximately two out of three new 4G customers moving over from Orange and T-Mobile plans."
Data continues to grow, voice remains key
Average data use across the EE network grew by 70% over the course of 2013, with social media and video driving the biggest increases.
Looking specifically at the 4G network, posting pictures and messages to Facebook was the most popular way to bring in the New Year, followed by Skype, Instagram, and Twitter. Facebook data traffic doubled at midnight on the 31st December and messaging service WhatsApp saw a seven fold increase as people sent group messages and shared images to bring in the New Year.
Voice usage also continues to grow, with a 25% increase in voice calls over the EE network in 2013.