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Number of Americans Who Own Smartphones Surpasses 150 Million

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Apple has retained its place as the top smartphone manufacturer with 41.2 percent OEM market share in the USA, while Google Android led as the 1 smartphone platform with 51.9 percent platform market share.

152.5 million people in the USA owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August, according to comScore data.

Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in November with 51.9 percent market share (up 0.3 percentage points), followed by Apple with 41.2 percent (up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 86.7 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.9 percent), Yahoo Sites (79.4 percent) and Amazon Sites (72.5 percent).

Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by Pandora Radio (52 percent), Google Play (51.6 percent) and Google Search (50.4 percent).

Top Smartphone OEMs

Share (%) of Smartphone Subscribers
Aug-13 Nov-13 Point
Apple 40.7% 41.2% 0.5
Samsung 24.3% 26.0% 1.7
Motorola 6.9% 6.7% -0.2
LG 6.7% 6.5% -0.2
HTC 7.4% 6.4% -1.0

Top Smartphone Platforms

Share (%) of Smartphone Subscribers
Aug-13 Nov-13 Point
Android 51.6% 51.9% 0.3
Apple 40.7% 41.2% 0.5
BlackBerry 4.0% 3.5% -0.5
Microsoft 3.2% 3.1% -0.1
Symbian 0.3% 0.2% -0.1

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Tags: USA