AT&T Enables Content Providers to Absorb Mobile Download Costs
Published on: 6th Jan 2014
USA based AT T has announced a scheme to allow content providers to cover the cost of downloading their content to consumer's mobile phones.
Instead of the customer paying for the mobile data download costs, or having the bandwidth deducted from their monthly allowance, the charge could be billed to the content provider instead.
Similar to 1-800 phone numbers or free shipping for internet commerce, AT&T's new 'Sponsored Data' service opens up new data use options for AT&T wireless customers.
AT&T said that customers will see the service offered as Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data. Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content.
A similar scheme has been in operation in the UK for the past six years, where it was launched by SMS aggregator, mBlox.