Opera Expands Mobile Advertising Reach in Latin America
Published on: 2nd Jan 2014
Mobile advertising agency Opera Mediaworks has announced an expansion of its presence in Latin America with the addition of a team spanning multiple countries to service the regional needs of advertisers and publishers.
The team now joining Opera Mediaworks has formerly operated independently as Hunt Mobile Ads.
The Opera Mediaworks LatAm team will span and service the continent with offices in Buenos Aires, Argentina; Mexico City, Mexico; San Jose, Costa Rica; Bogotá, Colombia and Sao Paulo, Brazil, as well as the U.S. Hispanic market through Miami, Florida, and will continue to leverage the Hunt Mobile Ads brand, because of its extensive recognition in the region.
"Latin America, from Mexico to Argentina, represents a market of over 600 million consumers that are rapidly adopting the mobile internet," says Mahi de Silva, CEO, Opera Mediaworks. "We are particularly excited about the hundreds of millions of global consumers, whose eyes will turn to the World Cup in 2014 and the Summer Olympics in 2016 - both in Brazil. Opera Mediaworks aims to play an integral part in helping advertisers reach their audience and publishers make the most of their inventory in this region."
Over 50 million of the 270 million mobile consumers that use Opera's mobile browsers are based in Latin America, with an exploding growth in ad impressions expected in 2014. In addition the Opera Mediaworks ad platform serves thousands of publishers with billions of ad impressions in the region.
Opera Mediaworks' mobile ad platform served 60 billion ad impressions a month and reached 400 million global consumers globally in 2013.