Voice Quality Still Matters for Mobile Operators - Report
Published on: 2nd Jan 2014
Persistent problems with the quality of mobile voice calls continue to negatively affect customer attitudes toward their network operator which ultimately will require operators to invest in better performing technologies like voice over Long Term Evolution (VoLTE) and HD Voice to reduce customer churn according to the latest report from Heavy Reading 4G LTE Insider.
"Call quality affects operator expenses such as attracting and retaining customers," notes Tim Kridel, research analyst with Heavy Reading 4G/LTE Insider and author of the report. "The catch is that even when an operator provides call quality that's noticeably superior to that of its rivals, it's not necessarily something that customers will pay extra for."
VoLTE is one of several new tools that operators have for improving call quality, but HD Voice arguably has the most potential impact, Kridel says.
"Operator research indicates that HD Voice already is a market differentiator," he continues. "However, operators won't be able to charge a premium for superior call quality because as more operators deploy HD Voice and other enhancements, lifelike quality becomes table stakes."