LG to Pre-Install BlackBerry's BBM into Smartphones
Published on: 18th Dec 2013
By: Ian Mansfield
LG smartphones are to start shipping with BlackBerry's own OTT messaging app pre installed.
Starting with the LG G Pro Lite, BlackBerry announced a bundling agreement with LG Electronics involving both standard and virtual preloading (using the LG App Manager).
"BBM is widely used throughout the Middle East, Africa and Indonesia where smartphone users tend to engage heavily in social networking," said Kevin Shin, Vice President of Marketing for Asia, the Middle East and CIS countries of LG Electronics Mobile Communications Company. "The LG G Pro Lite offers an optimized BBM experience with its large, high quality display and embedded Stylus Pen."
The company confirmed that BBM will also continue to be available as a free download from Android app stores, including Google Play.
The company also restated that the BBM service will continue to be upgraded for Android and iPhone users in the coming months, with updates that will include support for BBM Channels, as well as support for BBM Voice calling and BBM Video calling.