Numericable Ordered to Pay Damages to Rival Mobile Network
Published on: 17th Dec 2013
French cable TV network Numericable has been ordered to pay damages to a rival mobile network operator after it was found to have breached French advertising rules.
The country requires that an advertiser makes it clear who is doing the advertising, which prevents so-called teaser adverts ahead of a main campaign.
Numericable ran a campaign in 2011 promoting a revolution in mobile services, which rival mobile network, Free argued could have been confused with its own marketing slogan promising a revolution of its own.
Numericable said that the term revolution could not be protected in this way and counter-sued Free for EUR5 million in damages.
A court has now upheld Free's argument and ordered Numericable to pay EUR6 million in damaged, although that is less than the EUR10 million that Free had been seeking.