Tigo to Offer Free Mobile Data Access to Facebook Services
Published on: 17th Dec 2013
Millicom has announced a partnership between Facebook and Tigo in Paraguay to offer free mobile data access to the social networking service. For the first time Facebook appears in a TV campaign cobranded with Tigo Paraguay.
Additionally, it is the first time any major social media company has made a version in Guarani which is the indigenous language spoken by the majority of Paraguayans.
Hans-Holger Albrecht, the President and Chief Executive Officer of Millicom, the company behind the Tigo brand, said "Facebook has been a fantastic driver of data on mobile networks. With this unique partnership, we are making Tigo stand out from the crowd and giving many customers their first taste of the internet and social media, including in Guaraní. That's what creating the digital lifestyle is all about, and it reinforces our strategy to encourage more customers to use data as part of their daily communications activity."
The offer of free mobile data traffic is described as "time limited", although the duration of the offer was not confirmed.