Appsfire Switches from Promoting Apps to Mobile Advertising
Published on: 15th Dec 2013
Appsfire a company that has spent the past four years working on services that promote apps and offers to smartphone users has announced that it is making a major shift to mobile advertising.
The company actually boasts that its Appsfire service has reached 12 million unique users and still has a continuous baseline organic growth of 8 to 10,000 new users per day.
However, they have decided that isn't the future for them, and that is the growing, or hype-lead, native advertising model -- which used to be more commonly known as advertorials.
The company is therefore no longer offering its existing service to new customers, although it will support existing users. It is also stopping development of the Appsfire service.
It's a big leap for any company to shift focus, and the company is itself not sure as it says in its own statement that it might bring the Appsfire app back at a later date.
They also took a side-swipe at Apple, who they believe makes it harder for small companies to thrive in Apple's App Store. They also said that Google does not seem to be doing much to make its app store easier to use either, reserving rare praise for the Amazon app store.