Australia's Mobile Digital Economy - Usage, Choice, Mobility and Intensity on the Rise

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Australia's digital economy again grew strongly during 2012 13 with increases in internet usage consumer choice and mobile access to the internet.

Mobility was an increasing feature of online participation with 7.5 million Australians using the internet via their mobile phone during June 2013, an increase of 33 percent (or ten percentage points) compared to June 2012 and a telling 510 percent since June 2008.

"Despite the extraordinarily rapid rate of change, Australians seem to be adapting reasonably confidently and relatively seamlessly to an Internet-enabled world," said ACMA Chairman, Chris Chapman.

"Usage is up, choices and platforms are growing, mobility is all-consuming and our online experience is getting deeper and more intense, as we do more and more activities via the internet."

At June 2013, 10.81 million people went online more than once a day -- a seven percent increase compared to the same time last year and a 72 percent increase from June 2008.

Internet users also performed more activities online, with 43 percent undertaking five or more separate online activities during the month of June 2013, up from 39 percent during June 2012 and only 12 percent during June 2008.

Growth in online participation is also well demonstrated by the continued surge in the volume of data downloaded in Australia, with 676,898 terabytes worth of data downloaded during the June quarter 2013, a sobering 59 percent increase on the June quarter of 2012. The rapid take-up of online content services has been a major contributor to this growth in data usage, with 7.86 million people using professional content services such as catch-up TV, video on demand and IPTV in the six months to May 2013, an increase of 52 percent compared to May last year.

The rapid evolution within the digital economy is also reflected in the diversification of consumer communication choices and the continuing shift to mobile devices. In the six months to May 2013, 62 percent of adult Australians used five or more separate communication services and 53 percent identified a mobile phone as their most used communication service, compared to only 16 percent who identified a fixed-line telephone.

Smartphones are increasingly core to Australians' communications choices, with 11.19 million smartphone users in Australia at May 2013, up 29 percent since May 2012. The take-up of devices such as smartphones and tablets has also seen a jump in the use of VoIP, with mobile VoIP users increasing by 73 percent to 1.06 million and tablet VoIP users increasing by 150 percent to 966,000.

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Changes in access to the internet

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