Vodafone Group to Revamp Marketing Strategy

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Vodafone Group has announced plans to revamp its marketing strategy following its previous decision to pull back from sports sponsorships.

The company said that it would be moving from the traditional approach of badging events with its logo to a "much deeper and direct interaction" with its customers.

The new social media-led brand engagement strategy will focus on examples of people doing remarkable things for the first time, inspired and enabled by Vodafone's technology and connectivity.

Vodafone Group Brand Director Barbara Haase said: "Firsts represents a radical break with almost a quarter of a century of Vodafone-branded badged sponsorship. The concept is simple: we know that our technology can enable and inspire people to do something amazing for the first time, from making their first call to sharing their first video. Firsts is designed to reflect that sense of empowerment and excitement by using our technology and connectivity to enable a diverse range of people to achieve their remarkable ambitions."

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