European Carrier Billing to Be Worth Nearly EUR29 Billion in 2017
Published on: 6th Dec 2013
The European market for digital content is expected to increase from an estimated EUR15.8 billion Euro in 2012 to almost EUR29 billion in 2017.
With a handset penetration of more than 120 percent, direct carrier billing is the perfect opportunity to implement an anytime, anywhere payment mechanism, according to the new white paper from Juniper Research., commissioned by the mobile payment and messaging company Dimoco.
The white paper found that direct carrier billing implementations have seen between 10 and 14 times the conversion rate of credit cards.
According to Juniper's Research Director, Dr Windsor Holden, "Where carrier billing has been deployed, not only do conversion rates rise sharply, but there is a marked increase in average transaction values."
The report also finds that more than 283 million adults across Europe do not own a debit card, furthermore the fast increasing proportion of 12-15 year olds who own smartphones are also unable to purchase content this way.
With a handset penetration of more than 120 percent in Europe, direct carrier billing represents an opportunity to implement a ubiquitous payment mechanism.
Juniper Research believes that the value of digital content billed via direct carrier billing will increase from just under EUR790 million last year to more than EUR5.2 billion in 2017, representing average annual growth over the forecast period of 46%.
Tags: carrier billing