Motorola Moves Up to Become the 3rd Smartphone Manufacturer in the USA

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Apple retained its place as the top smartphone manufacturer in the USA with 40.6 percent OEM market share while Google Android led as the 1 smartphone platform with 52.2 percent platform market share according to comScore. Google Sites ranked as the top mobile media property while Facebook was the top individual app.

149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July).

Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points).

HTC and LG followed with 6.7 percent and 6.6 percent, respectively.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 88 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.4 percent), Yahoo Sites (77.9 percent) and Amazon Sites (65.3 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by Google Play (54 percent), Google Search (52.2 percent) and Pandora (48.2 percent).

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Tags: USA 

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