JetBlue Offers Mobile Booking Passes on Apple IPhones

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Airline IT services provider SITA says that JetBlue is using its mobile boarding pass API for Apple Passbook. JetBlue customers can now check in online and choose to store their boarding passes automatically on their iPhone to use at the airport.

Passbook makes it easy for passengers to use mobile boarding passes because it automatically displays the right boarding pass on the passenger's phone as they arrive at the airport. JetBlue is one of the first airlines to go live using the API, and SITA says that it is now working with other major airlines and ground handlers to help them offer this service to their customers.

Jim Peters, CTO, SITA, said: "The latest SITA Passenger Survey reports that 76% of passengers are carrying smartphones; they want mobile boarding passes and Apple has made it really easy to use them on its devices. With the popularity and simplicity of Apple's iPhone and now Passbook, it is more likely than ever that passengers will adopt mobile boarding passes in a meaningful way."

"The challenge for some airlines is that they might not have enough resources within their internal IT team to fully enable Passbook quickly, and this is where SITA's API comes into play. At SITA we've worked out all the details to enable fast implementation of Passbook, or any mobile boarding pass, by the world's airlines."

SITA's Mobile Boarding Pass API represents a step change in the way services are deployed in the airline industry. There is no legacy departure control systems (DCS) integration required and the airlines have a self-service interface to manage their brand look and feel on a fully IATA- and TSA-compliant boarding pass.

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Tags: jetblue  sita 

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