Apple Buys Twitter Social Analytics Vendor

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Apple has confirmed that it recently acquired the social media analytics firm Topsy in a deal that has been reported to be worth around USD200 million although Apple is not commenting on the price paid.

Topsy is however predominantly a Twitter based service that offers insights into how Tweets are shared by users, and is one of the few companies to have full access to Twitter's "fire hose" data feed.

It's expected that Apple would have sought Twitter's clearance before the deal to ensure that access to the Twitter data is not curtailed as a result of the purchase.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," the company said in a statement.

It's not clear why Apple bought the firm, but it could be for the data mining skills to be plugged into its existing iTunes service, or a sign that Apple is making a small move into the social media space.

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Tags: apple  topsy 

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