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Etisalat Censured for Blocking Rival Network's SMS Codes

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The UAE's telecoms regulator has censured Etisalat after the mobile network blocked a text message marketing campaign by rival network, Du.

Du has started a promotion about its services ahead of the launch of Mobile Number Portability next month.

As part of the marketing, Du advertised a short code that users could send a text message to and receive back information about the MNP process, but Etisalat then blocked its customers from sending messages to that number.

The block came into effect last Thursday, despite orders to remove it, and the regulator has now issued a violation decision against Etisalat.

MNP is due to become available in the country on December 22nd.

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Tags: etisalat  du  mnp  United Arab Emirates