Android Captured a Record 81% Share of Smartphone Shipments in Q3 2013
Global smartphone shipments reached 251 million units in the third quarter of 2013, and Android reached a new record of 81 percent global share, mainly at the expense of BlackBerry and Apple.
Microsoft's Windows Phone doubled its marketshare and it is currently the world's fastest growing major smartphone platform.
Linda Sui, Senior Analyst at Strategy Analytics, said, "Global smartphone shipments grew 45 percent annually from 172.8 million units in Q3 2012 to 251.4 million in Q3 2013. Growth was driven by robust demand for Android and Microsoft models in developed and developing markets, notably Europe and Asia."
Scott Bicheno, Senior Analyst at Strategy Analytics, added, "Android's domination of global smartphone shipments reached a new peak in Q3 2013, with four out of every five smartphones now running Google's OS. Android's gain came mainly at the expense of BlackBerry, which saw its global smartphone share dip from 4 percent to 1 percent in the past year due to a weak line-up of BB10 devices. Apple also lost some ground to Android because of its limited presence at the lower end of the smartphone market. Android will need to take further shipments from Apple if it wants to keep growing in the future, but this is unlikely in the near-term as the new iPhone 5s model is proving popular and it will help Apple to regain volumes worldwide in the fourth quarter of 2013."
Neil Mawston, Executive Director at Strategy Analytics, added, "Microsoft shipped more than 10 million smartphones worldwide in a single quarter for the first time ever in its history during Q3 2013. Microsoft has doubled its global smartphone marketshare from 2 percent to 4 percent in the past year. Microsoft grew its smartphone shipments by 178 percent annually in Q3 2013 and it is currently the world's fastest growing major smartphone platform. Microsoft's growth is almost entirely due to Nokia and its steadily improving Lumia portfolio across Europe, Asia and the United States. However, Microsoft is clearly still at a low level of share worldwide and it is struggling to gain serious traction in several major markets like Japan, South Korea and Africa."
Global Smartphone OS Shipments and Market Share in Q3 2013
|Smartphone OS Shipments (Millions of Units)||Q3 '12||Q3 '13|
|Smartphone OS Marketshare %||Q3 '12||Q3 '13|
|Total Growth Year-over-Year %||44.0%||45.5%|