LG SHows Off Curved Smartphone with Self-Healing Coating
LG Electronics has shown off its first curved screen mobile phone -- with a screen that curves vertically as opposed to the horizontal curve from a recently released Samsung phone.
LG says that the G Flex incorporates proprietary innovations from other its subsidiaries in the form of the display and battery that it says have never been seen before. The LG G Flex also boasts new user experience (UX) features that take advantage of the curved form factor.
"The LG G Flex is the best representation yet of how a smartphone should be curved," said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. "The LG G Flex with its distinctive design, innovative hardware and consumer-centric UX represents the most significant development in the smartphone space since smartphone became part of our regular vocabulary."
The vertically curved design of the LG G Flex reduces the distance between one's mouth to the microphone when the device is held against the ear, as traditional telephone handsets used to. As a result, the company said that the curved form increases the sound level by 3dB compared to typical flat smartphones.
LG G Flex also features the Rear Key first introduced in the LG G2. Devoid of any buttons on the sides, there is less chance of accidentally powering off the phone and the convenience of using one's index finger to adjust the volume when conversing is maintained.
The 6-inch display found in the G Flex is the world's largest Plastic OLED (POLED) display developed and mass produced specifically for smartphones. The ultra-thin, ultra-light flexible POLED display and curved OLED panel are built on plastic substrates instead of glass, giving LG G Flex its unique shape and durability. The POLED display is brighter and more precise thanks to the application of Real RGB, which contains all three sub-pixels -- red, green and blue -- in one pixel.
LG Chem developed the world's first curved battery technology specifically for application in LG G Flex. The curved battery in the G Flex is designed with LG Chem's patented Stack & Folding technology, which reduces the physical stress on the battery pack when in the curved form and provides better stability and performance. Despite its thin form, the LG G Flex battery has a capacity of 3,500mAh, enough power for more than a full day of use.
Among the several new technologies, the LG G Flex is the first smartphone to apply a "Self Healing" coating on the back cover. The elastic coating has the ability to recover from the daily wear-and-tear scratches and nicks that un-cased smartphones are likely to receive, keeping the G Flex looking newer longer.
The LG Flex will be available in Korea starting in November through all three major local carriers. Availability in additional markets will be announced thereafter.