Sony Mobile to Focus on Europe and Japan Before US/China Markets
Sony Mobile aims to become the third largest smartphone manufacturer in the world, but has decided to leave the US and Chinese markets alone, for now.
The company currently languishes down at around seventh place in the global smartphone rankings.
A long term turn around of the company will initially focus on Europe and its Japanese home market, the company's CEO, Kazuo Hirai told journalists.
"Those two are the most important areas for us and we'll put substantial resources there. But not yet for the U.S. and China," Hirai said, "It's not realistic to try to do everything at once. In the U.S. we'll start gradually."
The company could however face increased competition in its home market now that the country's largest mobile network, NTT DoCoMo has also started selling the Apple iPhone, having long promoted Sony over Apple products.
The company's main difficulty has been seen as its inability to differentiate its products, and even tie-ins with its Playstation games console has not encouraged customers to switch to its smartphones.
The latest range of Android phones do come with much more powerful cameras and improved screen quality showing that the company can put out the hardware. It just needs to get the marketing right now.
On the web: Reuters
Tags: [sony mobile]