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Amazon Looking to Boost its Own Android App Store

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Amazon is looking to boost its own App Store and is going to offer incentives to app developers who make their Android apps available via its own platform.

Without modification, Amazon's Kindle tablets can only access apps from the Amazon app store, which has limited the availability of some popular apps on the tablet range.

Under the new programme, developers will receive a range of marketing and economic benefits that the company said will help improve app discovery and increase sales.

Qualifying mobile apps receive premium placement in the Amazon Appstore, 500,000 ad impressions on the Amazon Mobile Ad Network, and automatic inclusion in the Amazon Appstore Coins Reward category. Developers in the program also receive credits equaling 25% off their first $2,000 in AWS services annually.

To qualify for Appstore Developer Select, apps need to be optimized for the Amazon Appstore and Fire OS and include relevant Amazon APIs, such as GameCircle, In-App Purchasing, and Mobile Ads.

"Mobile app developers have told us that getting their apps discovered across the numerous devices customers are using is one of their biggest challenges," said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. "With the Appstore Developer Select program, we're addressing these discoverability concerns by providing developers with enhanced merchandising opportunities. In addition, we're helping drive sales by offering Coins rewards on high quality, engaging apps for customers."

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Tags: amazon  android  kindle  app store