Canadian Communications Revenues Passed $60 Billion in 2012
Over 99% of Canadian households subscribed to either a wireless or home telephone service, according to a survey by the telecoms regulator.
In 2012, there were 27.9 million Canadian wireless subscribers, an increase of 1.8% in one year, with an average of two wireless subscriptions per household. During the previous four years, the number of new subscribers had grown by an annual rate of 6% to 9%. Canadian families spent an average of $67 per month on wireless services, up from $61 the previous year.
While the three largest wireless companies accounted for 92% of all revenues, the smaller wireless companies increased their market share from 4% in 2011 to 5% in 2012. The reach of faster wireless networks, known as Long Term Evolution or LTE networks, continued to spread across the country. The number of Canadians that could access these networks jumped from 45% to 72%.
Canadians are adopting smartphones and faster Internet services
Canadian families spent an average of $185 each month on communications services in 2012, compared to $181 the previous year. In particular, Canadians consumed more wireless data and subscribed to Internet services featuring higher broadband speeds.
Canadians are accessing more content on different platforms
In 2012, Canadians spent almost the same amount of time listening to the radio and watching television as they did the previous year. They listened to an average of 17.5 hours of radio each week, compared to17.7 hours in 2011. Canadians also watched an average of 28.2 hours of television per week, down slightly from 28.5 hours. Collectively, they watched 931.3 million hours of television per week, 48.9% of which were Canadian programs.
At the same time, more than two out of four Canadians owned a smartphone and more than one out of four owned a tablet. Canadians used these devices, as well as computers and laptops, to access programming on digital platforms.
Thirty-three percent of Canadians watched Internet television; typical users watched 3 hours of Internet television per week, an increase from 2.8 hours in 2011. Six percent of Canadians watched programming on a tablet or smartphone, while 4% report watching television programming exclusively online.
In addition, 20% of Canadians streamed the signal of an AM or FM station over the Internet, 14% streamed audio content on a smartphone, 13% streamed a personalized Internet music service and 8% streamed audio on a tablet.
Overall, anglophones spent 20.1 hours per week online, while francophones spent 13 hours per week online.
In 2012, the broadcasting industry contributed $3.4 billion to the creation and promotion of Canadian programming, an increase of $263 million from the previous year.
Communication revenues surpass $60 billion
Overall revenues for the communication sector surpassed $60 billion for the first time in 2012, growing 2.3% to $60.7 billion. Revenues generated by broadcasting services increased by 1.4% to $16.8 billion, while those generated by telecommunications services climbed 2.7% to $43.9 billion.