Virgin Mobile Launches Malaysian MVNO
Published on: 13th Sep 2013
Virgin Mobile has launched an MVNO in Malaysia under the FRiENDi brand and operating on the U Mobile network.
Malaysia is Virgin Mobile Middle East & Africa's (VMMEA) fifth operation in the region, and together with the existing operations in Oman, Jordan, South Africa and Saudi Arabia.
Mikkel Vinter, CEO & Founder of VMMEA explains "We are very excited about the launch in Malaysia, as it is a big market with 30 million inhabitants and a vibrant economy. Malaysia has strong cultural, trade and tourism links with the Middle East markets where VMMEA has operations today,"
FRiENDi mobile Malaysia has the support from a wide distribution network with 1,500 dealers across the Peninsula as well as Eastern Malaysia, and the dealer network will be further expanded over time.
FRiENDi mobile Malaysia is owned by VMMEA and its Malaysian partner, the Selangor state investment fund, Kumpulan Perangsang Selangor (KPS).
Virgin Mobile Middle East & Africa (VMMEA) is the holding company for Virgin Mobile's expansion into the Middle East, Africa and South East Asia region. The company was established as FRiENDi in 2006, and was renamed VMMEA in 2012 when Virgin Group and FRiENDi combined their regional MVNO operations.
The shareholders include Virgin Group, GIC, ePlanet Capital, Dolphin International, NTEC, Millennium Private Equity and members of the senior management team.