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UK Supermarket Switches MVNO Supplier from Vodafone to EE

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UK supermarket chain, Asda has decided to switch its own brand MVNO from Vodafone to EE from next month.

Asda Mobile was originally launched in April 2007.

The MVNO partnership builds on EE's existing partnerships with Asda including white labelled in store Wi-Fi across the supermarket's retail estate, as well as mobile services to Asda's colleague base.

The company said that further details about the switch will be revealed in the coming weeks.

Free in- store Wi-Fi

Asda is also working with EE to provide Public Wi-Fi across its entire estate of over 568 Asda stores and their head office in Leeds. The free Asda branded service has already attracted nearly half a million sign-ups.

Mark Ibbotson, Retail Director, Asda, said: "EE already provides excellent service to our customers and colleagues by providing free WiFi in store, and through our business to business contract. So this mobile partnership felt like the next logical step."

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Tags: ee  asda  mvno  UK