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Telecom Namibia Rebrands Mobile Subsidiary

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The Namibian mobile network operator, Leo has adopted the brandname of its landline operator parent, Telecom Namibia and is to be known as TM Mobile.

Telecom managing director Frans Ndoroma said his company acquired Powercom, which traded as Leo last year and the board of directors and management decided to give it a vibrant new brand; TN Mobile.

"The unveiling of the TN Mobile brand is aimed at supporting the Telecom Namibia Group's strategic direction. The introduction of a new brand also represents the beginning of the end of Leo branding across our operations," Ndoroma explained.

The former Leo website is already redirecting visitors to the Telecom Namibia website.

Leo was owned by Telecel Globe, a subsidiary of Egypt's Orascom Telecom and was sold to a consortium of banks for USD60 million in 2011, before being bought by Telecom Namibia, for a reportedly paltry amount in November 2012.

Telecom Namibia is 100% owned by the government and competes with MTC, which has a 90% market share of the mobile market, and is also 64% owned by the government.

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Tags: telecom namibia  Namibia