iPad and Samsung Galaxy Gain Market Share as Kindle Fire Sputters
Published on: 22nd Aug 2013
Note -- this news article is more than a year old.
According to data on the Jumptap platform, Apple continues to hold the top spot in tablet market share, but its chief competitor in the smartphone sector, Samsung, is starting to make a run.
The Samsung Galaxy Tab jumped 5.8 percentage points in market share year-over-year.
Meanwhile, Kindle Fire, which was the hottest challenger to Apple after Christmas 2011, has cooled down, losing 11.4 percentage points in market share. Additionally, Google's Nexus is finally on the radar after releasing three generations of its first tablet in just one year.
"Previously, the iOS vs. Android battle could not crown a standing victor for Android," said Matt Duffy, VP of Marketing at Jumptap. "Yet in the past year, we've seen Samsung rise above the pack in both tablet and smartphone share."
Apple device share remains relatively flat year-over-year, but continues to hold strong at the number 1 spot. Samsung share, on the other hand, has leapt 5 percentage points over the previous year, which strengthens its number 2 positioning. Blackberry and HTC face the most challenging struggle, with HTC's global market share dropping to 5.3 percent in the first quarter - from 9.3 percent a year earlier - according to analyst firm Gartner.
According to ad requests on the Jumptap platform, 84 percent of mobile traffic now comes from apps. Just two years ago, the split was roughly 50/50. At the time, some experts predicted the death of the mobile app as companies began to build responsive, cross-platform mobile sites. It now seems that reports of the death of apps were greatly exaggerated.
According to Gartner, smartphones finally outsold feature phones worldwide. Yet with an abundance of non-smartphones still in existence, who are these feature phone-wielding consumers? Data from comScore and the Jumptap platform show feature phone users over-index as being concentrated in the South, older, lower in income, and/or likely to be customers of T-Mobile or Cricket.