Motorola, Panasonic and Apple Weakest Performers in Brand Preference Index
Published on: 12th Jul 2013
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Samsung has achieved a record brand preference rating of 58.7 in the latest Strategy Analytics Technology Brand Preference Index.
The research also found that Microsoft leapfrogged Apple into third place, while Toshiba leapt five places to number six and Sony also put in a strong performance. Motorola, Panasonic and Apple were the weakest performers over the past two quarters, while Chinese brands Lenovo and Huawei still languish at the foot of the Index.
The brand preference rating is an indication of the balance between consumers who say they would choose a brand and those who would not, when buying technology products such as computers, mobile phones, TVs and related products, based on a survey of 6,180 respondents in the US and Europe.
"Samsung continues to set the pace in consumer technology brand leadership," says David Mercer, Principal Analyst at Strategy Analytics. "The firm has increased its strength in every demographic segment and each country, confirming the power and scale of the company's marketing strategies."
Other brands in the survey included Acer, Amazon, Asus, Blackberry, Compaq, Google, Huawei, Lenovo, Mitsubishi, Motorola, Nokia, Packard Bell, RCA/Viore Sanyo, Sharp, Vizio.