HP Plans a Return to the Smartphone Market
Published on: 1st Jul 2013
By: Ian Mansfield
Hewlett Packard (HP) is preparing to make its first attempt to enter the smartphone market following its ill fated acquisition of Palm in 2010.
HP Senior Director Consumer PC and Media Tablets Asia Pacific Yam Su Yin told the PTI that the company is working on a smartphone, in addition to tablets and notebooks.
When asked if a smartphone is in the offing, she said: "The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game."
HP paid USD1.2 billion for Palm back in April 2010, as part of a major push into the mobile OS market, but later wrote off the stake and closed down the division. It's webOS platform was released as an open-source software, but failed to garner much outside support.
At this early stage, it is not possible to say whether HP will go with Android OS, but a comment by the HP director suggests that the company may choose to take a gamble on one of the smaller platforms in order to separate itself from the mass market.
"Being late you have to create a different set of proposition. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience." Yam Su Yin added.
On the web: PTI