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Cherie Blair Announces Expansion of Mobile Service to Reach Additional 75,000 Women

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The Business Women mobile service is being expanded with an aim to reach 75,000 women entrepreneurs in Tanzania. Business Women provides tailored content and information to help women entrepreneurs grow their businesses.

The service builds on research and pilot projects in Nigeria and Indonesia, which are already helping more than 75,000 women entrepreneurs to develop and grow their businesses. The scheme is backed by the Cherie Blair Foundation for Women, the ExxonMobil Foundation and Nokia.

In Tanzania, the service will be complemented by a project implemented in partnership with the Tanzania Gatsby Trust, an organisation which promotes poverty alleviation by enabling small and medium sized businesses to grow. The collaboration will help support 140 women in scaling up their micro and small enterprises through business skills development, incubation support and enhanced access to capital and markets.

"The Business Women mobile application aligns well with our national commitments to promote women and economic development," said Mrs. Salma Kikwete, First Lady of Tanzania. "This programme will help increase the number of economically empowered women in Tanzania and be a valuable resource for our nation's women entrepreneurs."

Mama Muze is one of the women already supported by the Tanzania Gatsby Trust. She established her food processing business in 2005 but is struggling to get more customers. The Business Women service was designed with women like Mama Muze in mind. It will provide access to information about how to work with traders, improve distribution channels and tap into valuable existing networks, all of which will support women entrepreneurs in growing their businesses.

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Tags: Tanzania