Safaricom Offering Free Wi-Fi in Kenyan Buses
Published on: 17th Jun 2013
Kenya's Safaricom has announced plans to deploy free Wi Fi hotspots in more than 200 matatu's and buses by September this year.
A total of 46 vehicles have already been fitted with Wi-Fi routers in the Kshs.7 million initiative which is part of the company's on-going effort to grow its data footprint.
Speaking during the launch, Safaricom CEO Bob Collymore hailed the partnership with the PSV sector noting that the move to provide "mobile internet" was a perfect example of products and services adapting to suit consumers' lifestyles.
"Most of our customers use Matatu's and buses as their preferred mode of transport on a day to day basis. This therefore presents us with a fantastic opportunity to drive home the internet story and make it a way of life among our customers," said Collymore.
Presently, more than half of Safaricom's customer base has access to an internet device a result Collymore attributed to the introduction of subsidized smartphones.
With 1,439 bases 3G base stations, Safaricom says that it accounts for more than 50% of all internet connections in the country. Data accounted for more than 23% of the overall revenue for the telecommunications firm last year, from the 4.6 million customers as at March 2011.