Telefonica and Samsung Sign Global Carrier Billing Agreement
Published on: 16th May 2013
Note -- this news article is more than a year old.
Telef nica Digital and Samsung have announced a global carrier billing agreement that will pave the way for Samsung phone users to purchase apps and content from the Samsung app store via their phone bill.
Samsung will be the first handset manufacturer to integrate directly with Telefónica's billing capabilities via the BlueVia payment APIs.
Under the terms of the global framework agreement, Samsung Hub and Samsung Apps' customers will be able to make purchases from their devices by simply charging the payment to their phone bill or prepaid credit, avoiding the need for a credit card.
The agreement covers both Samsung tablets and mobile devices.
"We strongly believe that carrier billing has the potential to drive the monetisation of digital content," said Wayne Thorsen, vice president of Global Partnerships at Telefónica Digital. "Partnerships like this allow us to harness the power of the billing relationships we have with our customers to make it easier for them to consume content on their tablets and mobile devices."
Direct to bill on Samsung devices will be rolled out to Telefónica's operating businesses in phases, and it is anticipated to start with Telefónica Germany in the coming months.