BlackBerry to Launch BBM Messenger Service on iPhone and Android Devices
Published on: 14th May 2013
BlackBerry has announced plans to make its own mobile social network BlackBerry Messenger (BBM) available on Apple and Android smartphones this summer with support planned for iOS6 and Android 4.0 (Ice Cream Sandwich) at launch.
Subject to approval by the Apple App Store and Google Play of course.
"For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy. We're excited to offer iOS and Android users the possibility to join the BBM community," said Andrew Bocking, Executive Vice President, Software Product Management and Ecosystem, at BlackBerry.
Apple iOS and Android users would be able to add their contacts through PIN, email, SMS or QR code scan, regardless of platform. Android users would also be able to connect using a compatible NFC-capable device.
BBM has more than 60 million monthly active customers, with more than 51 million people using BBM an average of 90 minutes per day.
Today, BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, celebrities and groups they are passionate about. BlackBerry plans to add support for BBM Channels as well as voice and video chatting for iOS and Android later this year, subject to approval by the Apple App Store and Google Play.
If approved by Apple and Google, the BBM app will be available as a free download.