Nokia to Start Mid-Range Lumia Smartphone Sales in Walmart
Published on: 3rd May 2013
By: Ian Mansfield
Nokia is expected to get a boost to its smartphone sales later this month when it starts selling its mid range Windows Phone based device the Lumia 521 in the USA's largest retailer Walmart.
The handset is expected to go on sale for under US$150, with a T-Mobile tariff, making it a very competitively priced option in the smartphone market.
"There is an opportunity for us to offer a very high quality device in the mainstream," Terry Myerson, head of Microsoft's Windows Phone unit told the Reuters news agency. "That's where we've made progress in the last couple of months and it's a strategy we'll continue to explore in the United States."
The LTE enabled Lumia 521 -- which is the US variant of the Lumia 520 -- went on sale on the Home Shopping Network (HSN) last week, where it has already sold out.
The phone is being pitched as a mid-range model, with the latest Windows Phone OS, and a 4-inch screen and 5-megapixel camera.
The company has struggled to break into the market with the major mobile networks, who subsidise the top-end handsets from Samsung and Apple. The company is hoping that the deal with T-Mobile for an unsubsidized handset, but lower monthly tariff will help it break that logjam.
On the web: Reuters