Ericsson Tests Base Station with Built-in Advertising Display Panels

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In the latest round of GSM network construction China Mobile's Guangxi Branch and Ericsson have deployed the world's first City Site a radio site solution which has been put into commercial use on a trial basis.

The City Site, which has been deployed with the standard RBS6601 base station, has an integrated Omni Antenna, which only covers a small area and is, therefore, easy to deploy. It could also be launched with just access to power and transmission cables.

In addition, the City Site has also been equipped with functions such as electronic advertising, clock and public information inquires with touch-screen technology. Operators now can not only enhance the mobile coverage but also launch more value-added services via the City site.

According to the test of the live network, the City Site has effectively met the capacity and quality needs of network coverage.

The company said that its City Site has fewer limitations for site selection compared with standard radio base station, as it can be deployed in crowded areas, and is suitable for a variety of places, such as railway stations, business districts, schools, parks, squares, and main avenues.

Ericsson will continue to cooperate with China Mobile to apply the City Site more extensively through further research.

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Ericsson City Site

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Tags: china mobile  ericsson  China 

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