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T-Mobile UK Censured Over Unlimited Internet Claims

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T Mobile UK has been censured by the Advertising Standards Authority (ASA) following a complaint about the company's claim to offer an unlimited mobile data tariff.

The complainant had challenged whether the claim that the internet was "Unlimited" was misleading and could be substantiated because he understood that T-Mobile operated a traffic management policy.

The company admitted that they did have a traffic management police, which they believed was a measure necessary to manage demand on their network in favour of all their customers.

The traffic management involved blocking outbound SMTP based email connections. They also slowed down peer-to-peer activity during the day. The company also applied a maximum download speed of 4Mbps and upload speed of 1Mbps.

T-Mobile acknowledged that they could be more transparent about the existence of their TMP and were taking measures to remedy that.

However the ASA ruled that customers would expect an unlimited service to be truely unlimited and ordered the company not to repeat the claims without making clear the restrictions that applied.

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Tags: t-mobile  asa  UK